Friday, November 23, 2012
Final Blog!
As the final term paper and campaign presentation creep closer it is important to discuss how my campaign is progressing and how my topic collaborates with how the media advertises online communication in this new era of communication. I have put in multiple hours of research to be able to discuss how the media tries to attract different age groups with their commercials whether it be on television, the radio, or article advertisement. My views on the topic of online communication has not changed since the beginning for the semester even after all this research was conducted. My campaign will still focus on how online communication is prevalent through social media networks and how newer ways of advertisement has emerged because of this way of communicating. I will make sure to discuss how commercials use Facebook and other social networking sites to promote their products and the site itself. Companies realize that Facebook is a primary way of communicating and changed their campaigns because of this. By using different real life examples to connect with the class, I believe by the end of this campaign presentation, everyone will have a better understanding of online communciation and the persuasive advertisements that come along with it. I hope you had a happy thanksgiving, now its time to wrap up the semester!!!
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Remember - what we want you to do is examine a campaign - not build one. When you discuss how, for instance, "different age groups" are attracted through different tactics, we would want you to show examples of how one organization or company is doing that. What tactics are they using? Who is being targeted? What clues can you find in the print ads/commercials/online presence that would indicate the company's motivation? Are they trying to sell stuff? Raise money? Change behaviors? Again, let me know how I can help!
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