Online Communication Through The Media

Online Communication has established itself on multiple levels of communication including through the media. When thinking about online communication you must consider certain ways people communicate online through social media networks like Facebook and Twitter.  To communicate with friends and family online you must use online communication.  With the invention of the internet only a decade ago, online communication has exploded in a good way, and is now a primary way of communicating.  Not to mention how Facebook is advertised constantly on the television, so subtle it seems but every commercial these days have a Facebook or Twitter symbol at the end of their advertisement.  That is just one example of how online communication is advertised through symbols.  Also, as I was watching the news one night I noticed that a reporter actually said "Follow me on twitter @ blah blah blah". The reporter intentionally asked the public to use online communication to get in contact with the reporter through twitter.  This all revolves around how in this technological era, society has adapted to use online communication as the new way to converse.  Generally, I do believe the overall goal is the same for the social networking campaigns.  They use television and radio like all the other companies to try and get their name out to the public watching and listening, using advertisement to persuade individuals to connect using social media networks.  The only difference between televised advertisement and online campaigning is that persuasion through television is unavoidable.  Unless, you can skip commercials which must t.v's can not, people are almost "forced" to watch the advertisement commercial on the screen front of them.  Online campaigning on the other hand is voluntary.  Individuals more or less search for certain social situations and products online.  Either way, it is known that both television, radio, and now the internet are the most important ways to advertise in today's society