Final Blog!

As the final term paper and campaign presentation creep closer it is important to discuss how my campaign is progressing and how my topic collaborates with how the media advertises online communication in this new era of communication.  I have put in multiple hours of research to be able to discuss how the media tries to attract different age groups with their commercials whether it be on television, the radio, or article advertisement.  My views on the topic of online communication has not changed since the beginning for the semester even after all this research was conducted.  My campaign will still focus on how online communication is prevalent through social media networks and how newer ways of advertisement has emerged because of this way of communicating.  I will make sure to discuss how commercials use Facebook and other social networking sites to promote their products and the site itself. Companies realize that Facebook is a primary way of communicating and changed their campaigns because of this.  By using different real life examples to connect with the class, I believe by the end of this campaign presentation, everyone will have a better understanding of online communciation and the persuasive advertisements that come along with it. I hope you had a happy thanksgiving, now its time to wrap up the semester!!! 

Online Communication Through The Media

Online Communication has established itself on multiple levels of communication including through the media. When thinking about online communication you must consider certain ways people communicate online through social media networks like Facebook and Twitter.  To communicate with friends and family online you must use online communication.  With the invention of the internet only a decade ago, online communication has exploded in a good way, and is now a primary way of communicating.  Not to mention how Facebook is advertised constantly on the television, so subtle it seems but every commercial these days have a Facebook or Twitter symbol at the end of their advertisement.  That is just one example of how online communication is advertised through symbols.  Also, as I was watching the news one night I noticed that a reporter actually said "Follow me on twitter @ blah blah blah". The reporter intentionally asked the public to use online communication to get in contact with the reporter through twitter.  This all revolves around how in this technological era, society has adapted to use online communication as the new way to converse.  Generally, I do believe the overall goal is the same for the social networking campaigns.  They use television and radio like all the other companies to try and get their name out to the public watching and listening, using advertisement to persuade individuals to connect using social media networks.  The only difference between televised advertisement and online campaigning is that persuasion through television is unavoidable.  Unless, you can skip commercials which must t.v's can not, people are almost "forced" to watch the advertisement commercial on the screen front of them.  Online campaigning on the other hand is voluntary.  Individuals more or less search for certain social situations and products online.  Either way, it is known that both television, radio, and now the internet are the most important ways to advertise in today's society